McMicken College of Arts & SciencesMcMicken College of Arts & SciencesUniversity of Cincinnati

McMicken College of Arts & Sciences

Minors & Certificates

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Sport Media and Promotion

The Sport Media and Promotion Certificate is designed to give students theoretical understanding and practical experience in the area of sports media, a category of media and promotion that has moved to the forefront of the media and news industry.  This certificate allows students to integrate these areas into a cohesive experience and knowledge base in preparation for careers within a wide range of sport perspectives, including those of sports organizations, media outlets, athletes and brands, and connecting with audiences through sport.  Given that Cincinnati offers a wide variety of opportunities for sport media and promotion from professional sports and events to high school sports and, of course, UC’s own athletic programs, there is ample opportunity for placement and utilization of this type of educational experience both locally and beyond.

Certificate has two required courses.  There are 3 groupings of courses also needed to be completed.  One course required from list in two of the following groups shown below in the curriculum section of this page: Communication and Journalism.  Additionally, a student will need 2 out of the 3 courses listed below in the Sport Administration grouping.


Quick Info

Program Code



1 years

Admission Criteria



Main Campus


Communication, Journalism, and Sport Administration
McMicken College of Arts and Sciences


Department of Communication
137 McMicken, ML 0184
Cincinnati,OH  45221-0184
Stephen Depoe
Phone: 513-556-4459

Student Success Factors

People who are successful in this career field have excellent writing and organizational skills, are people-oriented, and love sport of all kinds.

Career Possibilities

  • Sport Writer
  • Sport Publicist
  • Sport Marketing Account Manager

  • School Athletics Director

  • Sport Agent

  • Sports Event Coordinator

Additional career options are listed on the Center for Exploratory Studies website.


These tools assist students to identify course requirements and individual progress toward completion of academic programs. It is important to utilize these resources with personalized guidance from a UC academic advisor regularly to ensure timely graduation..

My Degree Audit - for confirmed and current students

My Transfer Course Equivalencies - for students considering transfer to UC

UC Schedule of Classes - search course availability and descriptions

Curriculum Guide Versions:

Sport Media and Promotion Certificate

Predominant Program

    Required Courses
    • JOUR3030, Sports Reporting, 3
    • COMM2042, Introduction to Public Relations, 3
    • COMM2043, Public Relations Writing, 3
    • JOUR2020, Media, Law & Ethics, 3
    • JOUR2030C, Principles of Photojournalism, 3
    Sport Administration
    • SMGT1001, Introduction to Sport Administration, 3
    • SMGT3020, Sport Marketing, 3
    • SMGT4020, Sport Public Relations, 3

Admission Requirements

University minimum academic success criteria:  Maintain at least a 2.0 GPA in courses offered for the certificate.

Graduation Requirements

To receive the certificate in Sport Media and Promotion, students will be required to:

  1. Declare officially and enroll electronically in the College (A&S).
  2. Complete 18 credit hours of courses as prescribed.
  3. Maintain at least a 2.0 GPA in courses offered for the certificate.


The University of Cincinnati and all regional campuses are accredited by the Higher Learning Commission.